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The Real Coke, the Real Story Thomas Oliver

The Real Coke, the Real Story

Thomas Oliver

Published December 1st 1987
ISBN : 9780140104080
Paperback
234 pages
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 About the Book 

In 1985, the Coca-Cola Company did the unthinkable- they destroyed an American institution- they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistakeMoreIn 1985, the Coca-Cola Company did the unthinkable- they destroyed an American institution- they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.