Home » Service Quality: New Directions in Theory and Practice by Roland T. Rust
Service Quality: New Directions in Theory and Practice Roland T. Rust

Service Quality: New Directions in Theory and Practice

Roland T. Rust

Published November 15th 1993
ISBN : 9780803949201
Paperback
Enter the sum

 About the Book 

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on serviceMoreIn this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement- new methods of assessing the various elements of service quality- and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.